Thursday, May 26, 2011
Thursday, February 24, 2011
The three laws of display advertising physics
As we’ve written on Google blogs before, new technologies are profoundly improving display advertising. In the last few years, there’s been a technological Big Bang, creating new ways to buy display ads across the web: exchanges involving real time bidding, demand side platforms, improved ad networks and more.
These technologies are enabling marketers to seize the digital moment and run far more effective campaigns, but just as the universe changed dramatically following the Big Bang, the digital buying marketplace has changed forever, requiring some new “laws.”
The three laws of display advertising physics
1. The Theory of Relativity: What’s better, a demand side platform, or an ad network? It depends
Our clients often ask us if they should use our DSP (Invite Media), or our network (the Google Display Network), especially as the distinction between the two platforms blurs. We often answer with an analogy from the world of stock investing (it’s not perfect, but it’s a first step). The first question is whether to buy and sell yourself, or engage someone else to manage your portfolio:
* The online broker model: For buyers looking to manage the details of their ad buying and use their own technology and data, a DSP like Invite Media is often the best option. This is similar to an online broker that lets you log in and closely manage your investments (and, as with Invite Media, get access to special trading features, market intelligence and expert advice).
* The stockbroker model: Some marketers have a desired campaign result (such as a target reach for a new car campaign, or a number of conversions for a sporting tickets campaign). They want to outsource the details and have a customized, transparent media solution designed for their campaign. The Google Display Network most often fits this bill—it’s like having a stock broker manage your portfolio to meet your investment goals.
Both platforms enable access to huge pools of ad space, deliver the same types of ad formats and facilitate similar ways of targeting ads. Again, it’s like buying stocks—whether you choose an online broker or stockbroker, you can select from thousands of types of stocks, markets and investment products.
2. Fusion Theory: Why contextual and audience buying release more energy when combined
Some have suggested that audience buying (delivering ads based on users’ interests) and contextual advertising (targeting ads to content) is an either/or proposition. However, we believe it’s the combination of the two that is most powerful.
* With effective contextual advertising, you can get the maximum reach while delivering your message in highly relevant locations—like news articles related to your products—in the precise moment a person indicates interest. Contextual advertising is vital to building brand awareness and reaching new prospects at relevant moments.
* Audience buying—such as remarketing—enables marketers to reach people who have already shown an interest in a particular topic or brand. This is especially effective for re-engaging consumers.
Marketers combining these types of buying can reach a broad range of people, then hone their messages to particularly good prospects to maximize the impact of their campaigns. We’ve seen that this approach drives better campaign performance; third party studies back it up.
3. The Law of Perpetual Motion: Why marketers should embrace a rapidly moving industry
Display advertising is in a state of constant motion, caused by the acceleration of online media consumption and the explosion in new technologies.
* Advances in computer science are driving changes in advertising. To illustrate: creativity has always been at the heart of good display advertising. But look at what’s become widely used by marketers in just the last few years—rich media technology, new mobile and video formats and dynamic creative technology that can take a creative ad concept and automatically bring it to life over millions of websites.
* The industry is literally moving faster as media buyers start to increase their use of real-time bidding (RTB) technology, which allows them to evaluate and bid on ad space on an impression-by-impression basis. We recently undertook an industry study with Digiday, surveying more than 300 digital media buyers, agencies and intermediaries about their thoughts on RTB in the year ahead. Some revealing findings:
* 88% of buyers plan to buy via RTB in 2011, up from 75% last year.
* 47% of media buyers say that the benefits or RTB will increase their overall digital advertising budget this year (16% said it would not, 37% were unsure).
* Spending on RTB is quickly moving out of the "test budget" range: 79% of buyers estimate that more than 10% of their digital display budgets will go to RTB in 2011. 33% estimate that 50% or more of their digital display budget will go to RTB. And 7% estimate 90-100% of their digital display budget will go to RTB.
* 29% of media intermediaries (such as DSPs, ad networks, and exchanges) anticipate their volume of real-time bidding will increase by 100% or more versus last year. 19% believe it will go up by at least 200%.
* More formats are moving to RTB: 34% of buyers say they are extremely or very likely to purchase rich media ads via RTB this year, 32% are extremely or very likely to purchase dynamic creative ads via RTB, 20% are extremely or very likely to purchase mobile display ads via RTB, 18% are extremely or very likely to purchase in-stream video via RTB and 14% are extremely or very likely to purchase mobile rich media via RTB.
* Nearly half (48%) of publishers surveyed say they plan to increase the amount of inventory they will make available via RTB. 28% are still deciding. Only 24% said they were not planning to increase RTB inventory.
We’re seeing this rapid growth and change first-hand. Since we acquired Invite Media in June 2010, the number of advertisers on the platform has doubled; agency spend has grown by almost 300%. And spending on display ads on the Google Display Network is growing more than 100% annually in a large number of countries. Publishers are benefiting from these changes as well (for example, a recent study found that publishers who participated in the DoubleClick Ad Exchange see an average 188% revenue lift when the exchange wins the auction).
In this new era, the most effective campaigns will be driven by marketers who rethink how they connect with people in this rapidly moving industry. Whether it means partnering with technology providers to buy better, or exploring the infinite possibilities of today’s creative units, embracing new media and technology provides a key way for marketers to differentiate and grow their businesses in a new universe.
The future
Unlike the Big Bang, the expansion in our industry is not chaotic or random. We’re moving towards a single platform that seamlessly incorporates the best technologies for planning, buying, serving, creating and measuring display ads; one that will enable marketers to effectively reach and engage people across desktops, tablets, videos, mobile devices and TVs.
Posted by Neal Mohan, Vice President of Product Management
Taken From : http://googleblog.blogspot.com/2011/02/three-laws-of-display-advertising.html
These technologies are enabling marketers to seize the digital moment and run far more effective campaigns, but just as the universe changed dramatically following the Big Bang, the digital buying marketplace has changed forever, requiring some new “laws.”
The three laws of display advertising physics
1. The Theory of Relativity: What’s better, a demand side platform, or an ad network? It depends
Our clients often ask us if they should use our DSP (Invite Media), or our network (the Google Display Network), especially as the distinction between the two platforms blurs. We often answer with an analogy from the world of stock investing (it’s not perfect, but it’s a first step). The first question is whether to buy and sell yourself, or engage someone else to manage your portfolio:
* The online broker model: For buyers looking to manage the details of their ad buying and use their own technology and data, a DSP like Invite Media is often the best option. This is similar to an online broker that lets you log in and closely manage your investments (and, as with Invite Media, get access to special trading features, market intelligence and expert advice).
* The stockbroker model: Some marketers have a desired campaign result (such as a target reach for a new car campaign, or a number of conversions for a sporting tickets campaign). They want to outsource the details and have a customized, transparent media solution designed for their campaign. The Google Display Network most often fits this bill—it’s like having a stock broker manage your portfolio to meet your investment goals.
Both platforms enable access to huge pools of ad space, deliver the same types of ad formats and facilitate similar ways of targeting ads. Again, it’s like buying stocks—whether you choose an online broker or stockbroker, you can select from thousands of types of stocks, markets and investment products.
2. Fusion Theory: Why contextual and audience buying release more energy when combined
Some have suggested that audience buying (delivering ads based on users’ interests) and contextual advertising (targeting ads to content) is an either/or proposition. However, we believe it’s the combination of the two that is most powerful.
* With effective contextual advertising, you can get the maximum reach while delivering your message in highly relevant locations—like news articles related to your products—in the precise moment a person indicates interest. Contextual advertising is vital to building brand awareness and reaching new prospects at relevant moments.
* Audience buying—such as remarketing—enables marketers to reach people who have already shown an interest in a particular topic or brand. This is especially effective for re-engaging consumers.
Marketers combining these types of buying can reach a broad range of people, then hone their messages to particularly good prospects to maximize the impact of their campaigns. We’ve seen that this approach drives better campaign performance; third party studies back it up.
3. The Law of Perpetual Motion: Why marketers should embrace a rapidly moving industry
Display advertising is in a state of constant motion, caused by the acceleration of online media consumption and the explosion in new technologies.
* Advances in computer science are driving changes in advertising. To illustrate: creativity has always been at the heart of good display advertising. But look at what’s become widely used by marketers in just the last few years—rich media technology, new mobile and video formats and dynamic creative technology that can take a creative ad concept and automatically bring it to life over millions of websites.
* The industry is literally moving faster as media buyers start to increase their use of real-time bidding (RTB) technology, which allows them to evaluate and bid on ad space on an impression-by-impression basis. We recently undertook an industry study with Digiday, surveying more than 300 digital media buyers, agencies and intermediaries about their thoughts on RTB in the year ahead. Some revealing findings:
* 88% of buyers plan to buy via RTB in 2011, up from 75% last year.
* 47% of media buyers say that the benefits or RTB will increase their overall digital advertising budget this year (16% said it would not, 37% were unsure).
* Spending on RTB is quickly moving out of the "test budget" range: 79% of buyers estimate that more than 10% of their digital display budgets will go to RTB in 2011. 33% estimate that 50% or more of their digital display budget will go to RTB. And 7% estimate 90-100% of their digital display budget will go to RTB.
* 29% of media intermediaries (such as DSPs, ad networks, and exchanges) anticipate their volume of real-time bidding will increase by 100% or more versus last year. 19% believe it will go up by at least 200%.
* More formats are moving to RTB: 34% of buyers say they are extremely or very likely to purchase rich media ads via RTB this year, 32% are extremely or very likely to purchase dynamic creative ads via RTB, 20% are extremely or very likely to purchase mobile display ads via RTB, 18% are extremely or very likely to purchase in-stream video via RTB and 14% are extremely or very likely to purchase mobile rich media via RTB.
* Nearly half (48%) of publishers surveyed say they plan to increase the amount of inventory they will make available via RTB. 28% are still deciding. Only 24% said they were not planning to increase RTB inventory.
We’re seeing this rapid growth and change first-hand. Since we acquired Invite Media in June 2010, the number of advertisers on the platform has doubled; agency spend has grown by almost 300%. And spending on display ads on the Google Display Network is growing more than 100% annually in a large number of countries. Publishers are benefiting from these changes as well (for example, a recent study found that publishers who participated in the DoubleClick Ad Exchange see an average 188% revenue lift when the exchange wins the auction).
In this new era, the most effective campaigns will be driven by marketers who rethink how they connect with people in this rapidly moving industry. Whether it means partnering with technology providers to buy better, or exploring the infinite possibilities of today’s creative units, embracing new media and technology provides a key way for marketers to differentiate and grow their businesses in a new universe.
The future
Unlike the Big Bang, the expansion in our industry is not chaotic or random. We’re moving towards a single platform that seamlessly incorporates the best technologies for planning, buying, serving, creating and measuring display ads; one that will enable marketers to effectively reach and engage people across desktops, tablets, videos, mobile devices and TVs.
Posted by Neal Mohan, Vice President of Product Management
Taken From : http://googleblog.blogspot.com/2011/02/three-laws-of-display-advertising.html
Thursday, January 13, 2011
Tuesday, January 11, 2011
Monday, January 10, 2011
Thursday, September 11, 2008
D'Yer Mak'Er
Oh, oh, oh, oh, oh, oh
You don't have to go, oh, oh, oh, oh, oh
You don't have to go, oh, oh, oh, oh, oh
You don't have to go
I, I, I, I, I, I
All those tears I cry, I, I, I, I
All those tears I cry, oh, oh, I, I
Baby, please don't go
When I read the letters you wrote me, you made me mad, mad, mad
When I read the words that it told me, you made me sad, sad, sad
But I still love you so, I can't let you go
I love you, oh, baby, I love you
Oh, oh, oh, oh, oh, oh
Every breath I take, oh, oh, oh, oh
Every move I make, ah, oh
Baby, please don't go
I, I, I, I, I, I
You hurt me to my soul, oh, oh, oh, oh
You hurt me to my soul, oh, oh
Darlin', please don't go
When I read the letter you sent me, you made me mad, mad, mad
When I read the news that it brought me, you made me sad, sad, sad
But I still love you so, I can't let you go
I love you, oh, baby, I love you
Oh, oh, oh, oh, oh, oh
You don't have to go, oh, oh, oh, oh, oh
You don't have to go, oh, oh, oh, oh, oh
Baby, please don't go
You don't have to go, oh, oh, oh, oh, oh
You don't have to go, oh, oh, oh, oh, oh
You don't have to go
I, I, I, I, I, I
All those tears I cry, I, I, I, I
All those tears I cry, oh, oh, I, I
Baby, please don't go
When I read the letters you wrote me, you made me mad, mad, mad
When I read the words that it told me, you made me sad, sad, sad
But I still love you so, I can't let you go
I love you, oh, baby, I love you
Oh, oh, oh, oh, oh, oh
Every breath I take, oh, oh, oh, oh
Every move I make, ah, oh
Baby, please don't go
I, I, I, I, I, I
You hurt me to my soul, oh, oh, oh, oh
You hurt me to my soul, oh, oh
Darlin', please don't go
When I read the letter you sent me, you made me mad, mad, mad
When I read the news that it brought me, you made me sad, sad, sad
But I still love you so, I can't let you go
I love you, oh, baby, I love you
Oh, oh, oh, oh, oh, oh
You don't have to go, oh, oh, oh, oh, oh
You don't have to go, oh, oh, oh, oh, oh
Baby, please don't go
Shadow of the Day
i close both locks below the window
i close both blinds and turn away
sometimes solutions aren't so simple
sometimes goodbye's the only way
and the sun will set for you
the sun will set for you
and the shadow of the day
will embrace the world in grey
and the sun will set for you
in cards and flowers on your window
your friends all plead for you to stay
sometimes beginnings aren't so simple
sometimes goodbye's the only way
and the sun will set for you
the sun will set for you
and the shadow of the day
will embrace the world in grey
and the sun will set for you
and the shadow of day
will embrace the world in grey
and the sun will set for you
i close both blinds and turn away
sometimes solutions aren't so simple
sometimes goodbye's the only way
and the sun will set for you
the sun will set for you
and the shadow of the day
will embrace the world in grey
and the sun will set for you
in cards and flowers on your window
your friends all plead for you to stay
sometimes beginnings aren't so simple
sometimes goodbye's the only way
and the sun will set for you
the sun will set for you
and the shadow of the day
will embrace the world in grey
and the sun will set for you
and the shadow of day
will embrace the world in grey
and the sun will set for you
Can I borrow you for a minute ?
Can I borrow you for a minute?
Maybe two or five, maybe for the rest of my life
Borrow you for a minute
Just us two its alright
If you decide to be by my side
I might not give you back
Might not give you back
Might not give you back
If your here by my side
Might not give you back
Might not give you back
If your here by my side girl
Met me a chick from ATL
Thick as hell
Names Channel
She could tell from the status living well
Loves my cabbage
Loves my carrots
My grind, my career
I shine like a chandelier
Tell the pilot
Land in the middle of the ghetto
i'm still here
Just for a minute let me borrow your ear
Make all your troubles disappear
Bet you never like this here
Lets pop a bottle bring in the New Year
Can I borrow you for a minute?
Maybe two or five
Maybe just for the rest of my life
Borrow you for a minute
Just us two, its alright
If you decide to be by my side
I might not give you back
Might not give you back
Might not give you back
If your here by my side
Might not give you back
Might not give you back
One two... minutes
All I need to consider
If she the right one to get wit her
I'm still the same, want the cash, keep the chain
She don't trip
Won't complain
Trip to Spain off the plain,
After party of the chain
Back to Cali, off the plain,
Black Denali swerving lanes
With the strap
Three. Minutes, all I need is your name
Number to call something to ball
Can I borrow you for a minute?
Maybe two or five
Maybe just for the rest of my life
Borrow you for a minute
Just us two, its alright
If you decide to be by my side
I might not give you back
Might not give you back
Might not give you back
If your here by my side
Might not give you back
Might not give you back
I'm off the chain
I'm off the chain
Special when I take off the chain
I'm special
I can give you special things,
Get you wet without the rain?
Drop the top blow your brain
Hit the club cop a drink
Its Akon he don't drink
Money pouring out the bank
Flip a coin what to take
Occupate what you make
What you like what you hate
What your type, what you date
Where you live, where you stay
I don't care what your race
Can I borrow you for a minute?
Maybe two or five
Maybe just for the rest of my life
Borrow you for a minute
Just us two, its alright
If you decide to be by my side
I might not give you back
Might not give you back
Might not give you back
If your here by my side
Might not give you back
Might not give you back
If your here by my side girl
Maybe two or five, maybe for the rest of my life
Borrow you for a minute
Just us two its alright
If you decide to be by my side
I might not give you back
Might not give you back
Might not give you back
If your here by my side
Might not give you back
Might not give you back
If your here by my side girl
Met me a chick from ATL
Thick as hell
Names Channel
She could tell from the status living well
Loves my cabbage
Loves my carrots
My grind, my career
I shine like a chandelier
Tell the pilot
Land in the middle of the ghetto
i'm still here
Just for a minute let me borrow your ear
Make all your troubles disappear
Bet you never like this here
Lets pop a bottle bring in the New Year
Can I borrow you for a minute?
Maybe two or five
Maybe just for the rest of my life
Borrow you for a minute
Just us two, its alright
If you decide to be by my side
I might not give you back
Might not give you back
Might not give you back
If your here by my side
Might not give you back
Might not give you back
One two... minutes
All I need to consider
If she the right one to get wit her
I'm still the same, want the cash, keep the chain
She don't trip
Won't complain
Trip to Spain off the plain,
After party of the chain
Back to Cali, off the plain,
Black Denali swerving lanes
With the strap
Three. Minutes, all I need is your name
Number to call something to ball
Can I borrow you for a minute?
Maybe two or five
Maybe just for the rest of my life
Borrow you for a minute
Just us two, its alright
If you decide to be by my side
I might not give you back
Might not give you back
Might not give you back
If your here by my side
Might not give you back
Might not give you back
I'm off the chain
I'm off the chain
Special when I take off the chain
I'm special
I can give you special things,
Get you wet without the rain?
Drop the top blow your brain
Hit the club cop a drink
Its Akon he don't drink
Money pouring out the bank
Flip a coin what to take
Occupate what you make
What you like what you hate
What your type, what you date
Where you live, where you stay
I don't care what your race
Can I borrow you for a minute?
Maybe two or five
Maybe just for the rest of my life
Borrow you for a minute
Just us two, its alright
If you decide to be by my side
I might not give you back
Might not give you back
Might not give you back
If your here by my side
Might not give you back
Might not give you back
If your here by my side girl
Sunday, September 7, 2008
Walkin' On The Sun
It ain't no joke I'd like to buy the world a toke
And teach the world to sing in perfect harmony
And teach the world to snuff the fires and the liars
Hey I know it's just a song but it's spice for the recipe
This is a love attack I know it went out but it's back
It's just like any fad retracts before impact
And it's just like fashion it's a passion for the with it and hip
If ya got the goods they'll come and buy it just to stay in
The clique
So don't delay act now supplies are running out
Allow, if you're still alive, six to eight years to arrive
And if you follow there may be a tomorrow
But if the offer is shun you might as well be walking on the sun
Twenty five years ago they spoke out and they broke out
Of recession and oppression and together they toked
And they folked out with guitars around a bon fire
Just singin' and clappin' man what the hell happened
Some were spell bound some were hell bound
Some they fell down and some got back up and
Fought back 'gainst the melt down
And their kids are hippie chicks and hypocrites
Because fashion is smashin' the true meaning of it
So don't delay act now supplies are running out
Allow, if you're still alive, six to eight years to arrive
And if you follow there may be a tomorrow
But if the offer is shun you might as well be walking on the sun
It ain't no joke when my mama's handkerchief is soaked
With her tears because her baby's life has been revoked
The bond is broke up so choke up and focus on the close up
Mr. Wizard can't perform no god like hocus pocus
So don't sit back, kick back, and watch the world get bushwhacked
News at 10:00 your neighborhood is under attack
Put away the crack before the crack puts you away
You need to be there when your babies are old enough to relate
So don't delay act now supplies are running out
Allow, if you're still alive, six to eight years to arrive
And if you follow there may be a tomorrow
But if the offer is shun you might as well be walking on the sun
you might as well be walking on the sun
And teach the world to sing in perfect harmony
And teach the world to snuff the fires and the liars
Hey I know it's just a song but it's spice for the recipe
This is a love attack I know it went out but it's back
It's just like any fad retracts before impact
And it's just like fashion it's a passion for the with it and hip
If ya got the goods they'll come and buy it just to stay in
The clique
So don't delay act now supplies are running out
Allow, if you're still alive, six to eight years to arrive
And if you follow there may be a tomorrow
But if the offer is shun you might as well be walking on the sun
Twenty five years ago they spoke out and they broke out
Of recession and oppression and together they toked
And they folked out with guitars around a bon fire
Just singin' and clappin' man what the hell happened
Some were spell bound some were hell bound
Some they fell down and some got back up and
Fought back 'gainst the melt down
And their kids are hippie chicks and hypocrites
Because fashion is smashin' the true meaning of it
So don't delay act now supplies are running out
Allow, if you're still alive, six to eight years to arrive
And if you follow there may be a tomorrow
But if the offer is shun you might as well be walking on the sun
It ain't no joke when my mama's handkerchief is soaked
With her tears because her baby's life has been revoked
The bond is broke up so choke up and focus on the close up
Mr. Wizard can't perform no god like hocus pocus
So don't sit back, kick back, and watch the world get bushwhacked
News at 10:00 your neighborhood is under attack
Put away the crack before the crack puts you away
You need to be there when your babies are old enough to relate
So don't delay act now supplies are running out
Allow, if you're still alive, six to eight years to arrive
And if you follow there may be a tomorrow
But if the offer is shun you might as well be walking on the sun
you might as well be walking on the sun
Love Song
Head under water,
And they tell me to breathe easy for a while.
The breathing gets harder, even I know that.
You made room for me but it’s too soon to see,
If I’m happy in your hands.
I’m unusually hard to hold on to.
Blank stares at blank pages.
No easy way to say this.
You mean well, but you make this hard on me.
I'm not gonna write you a love song,
'Cause you asked for it,
'Cause you need one, you see.
I'm not gonna write you a love song,
'Cause you tell me it's,
Make or breaking this.
If you’re on your way,
I'm not gonna write you to stay.
If all you have is leaving,
I’m gonna need a better reason to write you a love song today.
Today.
I learned the hard way,
That they all say things you want to hear.
My heavy heart sinks deep down under you,
And your twisted words, your help just hurts.
You are not what I thought you were.
Hello to high and dry.
Convinced me to please you.
Made me think that I need this too.
I’m trying to let you hear me as I am.
I'm not gonna write you a love song,
'Cause you asked for it,
'Cause you need one, you see.
I'm not gonna write you a love song,
'Cause you tell me it's,
Make or breaking this.
If you’re on your way,
I'm not gonna write you to stay.
If all you have is leaving,
I’m gonna need a better reason to write you a love song today.
Promise me you'll leave the light on,
To help me see with daylight, my guide, gone.
'Cause I believe there's a way you can love me because I say,
I won't write you a love song,
'Cause you asked for it,
'Cause you need one, you see.
I'm not gonna write you a love song,
'Cause you tell me it's,
Make or breaking this.
Is that why you wanted a love song,
'Cause you asked for it,
'Cause you need one, you see.
I’m not gonna write you a love song,
'Cause you tell me it's,
Make or breaking this.
If you’re on your way,
I’m not gonna write you to stay.
If your heart is nowhere in it,
I don’t want it for a minute.
Babe, I’ll walk the seven seas when I believe that there's a reason to,
Write you a love song today.
Today.
And they tell me to breathe easy for a while.
The breathing gets harder, even I know that.
You made room for me but it’s too soon to see,
If I’m happy in your hands.
I’m unusually hard to hold on to.
Blank stares at blank pages.
No easy way to say this.
You mean well, but you make this hard on me.
I'm not gonna write you a love song,
'Cause you asked for it,
'Cause you need one, you see.
I'm not gonna write you a love song,
'Cause you tell me it's,
Make or breaking this.
If you’re on your way,
I'm not gonna write you to stay.
If all you have is leaving,
I’m gonna need a better reason to write you a love song today.
Today.
I learned the hard way,
That they all say things you want to hear.
My heavy heart sinks deep down under you,
And your twisted words, your help just hurts.
You are not what I thought you were.
Hello to high and dry.
Convinced me to please you.
Made me think that I need this too.
I’m trying to let you hear me as I am.
I'm not gonna write you a love song,
'Cause you asked for it,
'Cause you need one, you see.
I'm not gonna write you a love song,
'Cause you tell me it's,
Make or breaking this.
If you’re on your way,
I'm not gonna write you to stay.
If all you have is leaving,
I’m gonna need a better reason to write you a love song today.
Promise me you'll leave the light on,
To help me see with daylight, my guide, gone.
'Cause I believe there's a way you can love me because I say,
I won't write you a love song,
'Cause you asked for it,
'Cause you need one, you see.
I'm not gonna write you a love song,
'Cause you tell me it's,
Make or breaking this.
Is that why you wanted a love song,
'Cause you asked for it,
'Cause you need one, you see.
I’m not gonna write you a love song,
'Cause you tell me it's,
Make or breaking this.
If you’re on your way,
I’m not gonna write you to stay.
If your heart is nowhere in it,
I don’t want it for a minute.
Babe, I’ll walk the seven seas when I believe that there's a reason to,
Write you a love song today.
Today.
Stop Crying Your Heart Out
Hold up
Hold on
Don't be scared
You'll never change what's been and gone
May your smile (may your smile)
Shine on (shine on)
Don't be scared (don't be scared)
Your destiny may keep you warm
Cause all of the stars
Are fading away
Just try not to worry
You'll see them some day
Take what you need
and be on your way
and stop crying your heart out
Get up (get up)
Come on (come on)
Why're you scared? (I'm not scared)
You'll never change what's been and gone
Cause all of the stars
Are fading away
Just try not to worry
You'll see them some day
Take what you need
and be on your way
and stop crying your heart out
Cause all of the stars
Are fading away
Just try not to worry
You'll see them some day
Just take what you need
and be on your way
and stop crying your heart out
We're all of us stars
We're fading away
Just try not to worry
You'll see us some day
Just take what you need
and be on your way
and stop crying your heart out
Hold on
Don't be scared
You'll never change what's been and gone
May your smile (may your smile)
Shine on (shine on)
Don't be scared (don't be scared)
Your destiny may keep you warm
Cause all of the stars
Are fading away
Just try not to worry
You'll see them some day
Take what you need
and be on your way
and stop crying your heart out
Get up (get up)
Come on (come on)
Why're you scared? (I'm not scared)
You'll never change what's been and gone
Cause all of the stars
Are fading away
Just try not to worry
You'll see them some day
Take what you need
and be on your way
and stop crying your heart out
Cause all of the stars
Are fading away
Just try not to worry
You'll see them some day
Just take what you need
and be on your way
and stop crying your heart out
We're all of us stars
We're fading away
Just try not to worry
You'll see us some day
Just take what you need
and be on your way
and stop crying your heart out
Without You
Well I know I made a lot of wrong decisions
Yes I know I put you though a million mindless things
If I only had the heart to say I want you
And it's so bad and almost sad but it's so hard to give
Without You, I don't want anybody
Without You, I don't need anybody
Without You, what you want me to do?
Cos there ain't no way that I could possibly love
Without You
Would you ever reconsider what we started
If I had the ways and means to work this whole thing out
And I know that I have left you broken hearted
I guess I feel that I ain't proud of what I've done to you
Without You, I don't want anybody
Without You, I don't need anybody
Without You, what you want me to do?
Cos there ain't no way that I could possibly love
Without You
We've got romance we've got a chance
Don't blow it baby
What you want me to do?
Do you want me to leave you baby?
What you want me to say?
I can't live
Without you baby
Cos without you
What you need me to do?
Cos there ain't no way that I could possibly love
Without You
Yes I know I put you though a million mindless things
If I only had the heart to say I want you
And it's so bad and almost sad but it's so hard to give
Without You, I don't want anybody
Without You, I don't need anybody
Without You, what you want me to do?
Cos there ain't no way that I could possibly love
Without You
Would you ever reconsider what we started
If I had the ways and means to work this whole thing out
And I know that I have left you broken hearted
I guess I feel that I ain't proud of what I've done to you
Without You, I don't want anybody
Without You, I don't need anybody
Without You, what you want me to do?
Cos there ain't no way that I could possibly love
Without You
We've got romance we've got a chance
Don't blow it baby
What you want me to do?
Do you want me to leave you baby?
What you want me to say?
I can't live
Without you baby
Cos without you
What you need me to do?
Cos there ain't no way that I could possibly love
Without You
Love Revolution
This the time
This is the vibe
Don't you want to get onto the ride
Come on inside
From the outside
The truth will set you free and you will find
That there is a love
That won't let you down
And it always holds ground
Wear your crown
This love will never leave you
This love will never let you go
It is time for a love revolution
It is time for a new constitution
You are a child of the most high
There is nothing you can't do and that is no lie
You were designed
To use your mind
To move what you can't see so don't be blind
There is a love
That wont let you down and it always holds ground
Wear your crown,
This love will never leave you
This love will never let you go
It is time for a love revolution
It is time for a new constitution
This is the vibe
Don't you want to get onto the ride
Come on inside
From the outside
The truth will set you free and you will find
That there is a love
That won't let you down
And it always holds ground
Wear your crown
This love will never leave you
This love will never let you go
It is time for a love revolution
It is time for a new constitution
You are a child of the most high
There is nothing you can't do and that is no lie
You were designed
To use your mind
To move what you can't see so don't be blind
There is a love
That wont let you down and it always holds ground
Wear your crown,
This love will never leave you
This love will never let you go
It is time for a love revolution
It is time for a new constitution
Monday, September 1, 2008
Fall For You
The best thing about tonight's that we're not fighting
Could it be that we have been this way before
I know you don't think that I am trying
I know you're wearing thin down to the core
But hold your breath
Because tonight will be the night that I will fall for you
Over again
Don't make me change my mind
Or I won't live to see another day
I swear it's true
Because a girl like you is impossible to find
You're impossible to find
This is not what I intended
I always swore to you I'd never fall apart
You always thought that I was stronger
I may have failed
But I have loved you from the start
Ohhhh
But hold your breath
Because tonight will be the night that I will fall for you
Over again
Don't make me change my mind
Or I won't live to see another day
I swear it's true
Because a girl like you is impossible to find
It's impossible
So breathe in so deep
Breathe me in
I'm yours to keep
And hold onto your words
'Cause talk is cheap
And remember me tonight
When you're asleep
Because tonight will be the night that I will fall for you
Over again
Don't make me change my mind
Or I won't live to see another day
I swear it's true
Because a girl like you is impossible to find
Tonight will be the night that I will fall for you
Over again
Don't make me change my mind
Or I won't live to see another day
I swear it's true
Because a girl like you is impossible to find
You're impossible to find
Could it be that we have been this way before
I know you don't think that I am trying
I know you're wearing thin down to the core
But hold your breath
Because tonight will be the night that I will fall for you
Over again
Don't make me change my mind
Or I won't live to see another day
I swear it's true
Because a girl like you is impossible to find
You're impossible to find
This is not what I intended
I always swore to you I'd never fall apart
You always thought that I was stronger
I may have failed
But I have loved you from the start
Ohhhh
But hold your breath
Because tonight will be the night that I will fall for you
Over again
Don't make me change my mind
Or I won't live to see another day
I swear it's true
Because a girl like you is impossible to find
It's impossible
So breathe in so deep
Breathe me in
I'm yours to keep
And hold onto your words
'Cause talk is cheap
And remember me tonight
When you're asleep
Because tonight will be the night that I will fall for you
Over again
Don't make me change my mind
Or I won't live to see another day
I swear it's true
Because a girl like you is impossible to find
Tonight will be the night that I will fall for you
Over again
Don't make me change my mind
Or I won't live to see another day
I swear it's true
Because a girl like you is impossible to find
You're impossible to find
Tuesday, April 15, 2008
U Me Aur Hum Always
I got a feeling incomplete in my heart,
Don’t wanna go it alone though we can never be apart,
We can never be apart,
U make me feel complete coz you are a piece of my heart
You’re the one for me I knew it right from the start
Yeh, we can never be apart,
We can never be apart, we can never be apart.
Mmm…
Apne rang gawaen bin, mere rang mein ghul jao
Ohh..
Apne rang gawaen bin, mere rang mein ghul jao
Apni dhoop bujhaye bin, meri chhao mein aa jao
Oh chalo yoon kare,
Tum, tum bhi raho, main, main bhi rahoon
Hum, hum bhi rahein
Oh tum, tum bhi raho, main, main bhi rahoon
Hum, hum bhi rahein
Teeno mil ke saathchale
Saathi janam janam, u me aur hum.
U me aur hum, U me aur hum.
Apne rang gawaen bin, mere rang mein ghul jao
Apni dhoop bujhaye bin, meri chhao mein aa jao
Jaise baadal paani ka, yaarana hai
Jaise gul aur khushboo ka, dostana hai
Oh jaise baadal paani ka, yaarana hai
Jaise gul aur khushboo ka, dostana hai
Waise hee rahein hum tum
Waise hi jiyein hum tum
Ohhh
Tere mere haathon mein, koi bhi pinjara na ho
Ek duje par apna,
Haq toh ho kabza na, ho har haal mein,
Tum, tum tum bhi raho, main, main bhi rahoon
Hum, hum bhi rahein
Oh…..
When my heart goes on,
Misses a beat, I know it’s gotta be you girl,
You sweep me off my feet
Sweep me off my feet, oh you sweep me off my feet
And when the blood from my heart
Rushes into my brain, it sends a message to me
To say you’re driving me insane,
You know you’re driving me insane, driving me insane
Love gives your heart the power, to open up and flower
Calling it every hour, but its refrained, its refrained
Ek din toh who lamha, bhi aana hai
Dono me se ek ne, chale jaana hai
Ho… ek din toh who lamha, bhi aana hai
Dono me se ek ne, chale jaana hai
Baatein yeh sabhi hum tum, jaanlein abhi hum tum
Oh dono mil ke saath mein, aise jeena seekh lein
Taaki jo peeche rahein, usko na ho mushkilein
Oh chalo yoon jiye, agar main na rahoon
Ya tum na raho, hum, hum hee rahein
Jaise saaya saath chale, saath rahein hardum
U me aur hum, U me aur hum,
U me aur hum, U me aur hum,
U me aur hum, aur hum.
Don’t wanna go it alone though we can never be apart,
We can never be apart,
U make me feel complete coz you are a piece of my heart
You’re the one for me I knew it right from the start
Yeh, we can never be apart,
We can never be apart, we can never be apart.
Mmm…
Apne rang gawaen bin, mere rang mein ghul jao
Ohh..
Apne rang gawaen bin, mere rang mein ghul jao
Apni dhoop bujhaye bin, meri chhao mein aa jao
Oh chalo yoon kare,
Tum, tum bhi raho, main, main bhi rahoon
Hum, hum bhi rahein
Oh tum, tum bhi raho, main, main bhi rahoon
Hum, hum bhi rahein
Teeno mil ke saathchale
Saathi janam janam, u me aur hum.
U me aur hum, U me aur hum.
Apne rang gawaen bin, mere rang mein ghul jao
Apni dhoop bujhaye bin, meri chhao mein aa jao
Jaise baadal paani ka, yaarana hai
Jaise gul aur khushboo ka, dostana hai
Oh jaise baadal paani ka, yaarana hai
Jaise gul aur khushboo ka, dostana hai
Waise hee rahein hum tum
Waise hi jiyein hum tum
Ohhh
Tere mere haathon mein, koi bhi pinjara na ho
Ek duje par apna,
Haq toh ho kabza na, ho har haal mein,
Tum, tum tum bhi raho, main, main bhi rahoon
Hum, hum bhi rahein
Oh…..
When my heart goes on,
Misses a beat, I know it’s gotta be you girl,
You sweep me off my feet
Sweep me off my feet, oh you sweep me off my feet
And when the blood from my heart
Rushes into my brain, it sends a message to me
To say you’re driving me insane,
You know you’re driving me insane, driving me insane
Love gives your heart the power, to open up and flower
Calling it every hour, but its refrained, its refrained
Ek din toh who lamha, bhi aana hai
Dono me se ek ne, chale jaana hai
Ho… ek din toh who lamha, bhi aana hai
Dono me se ek ne, chale jaana hai
Baatein yeh sabhi hum tum, jaanlein abhi hum tum
Oh dono mil ke saath mein, aise jeena seekh lein
Taaki jo peeche rahein, usko na ho mushkilein
Oh chalo yoon jiye, agar main na rahoon
Ya tum na raho, hum, hum hee rahein
Jaise saaya saath chale, saath rahein hardum
U me aur hum, U me aur hum,
U me aur hum, U me aur hum,
U me aur hum, aur hum.
Saturday, April 5, 2008
Love
Love is always patient and kind
It is never jealous
Love is never boastful or conceded
It is never rude or selfish,
It does not take offence and is not resentful
Love takes no pleasure in other peoples sins, But delights in the truth
It is always ready to excuse, to trust, to hope and to endure in whatever comes.
LOVE IS BEAUTIFUL
It is never jealous
Love is never boastful or conceded
It is never rude or selfish,
It does not take offence and is not resentful
Love takes no pleasure in other peoples sins, But delights in the truth
It is always ready to excuse, to trust, to hope and to endure in whatever comes.
LOVE IS BEAUTIFUL
Thursday, April 3, 2008
Jee le jee le, jee le ishq mein
Jinko jinko bhi, milna hai likha
Ishq milwayega,
Jinko jinko bhi, milna hai likha
Ishq milwayega,
Door door se dhoond dhoond ke
Pass le aaye ga
Kahin bhi jaake chuppo, ishq wahin aayega,
Kitna bhi na na karo uttah ke le jaayega
Maano ya na maano, yeh saari hi duniya
Isi ke dum pe chala
Oooo ooooo
Jee le jee le, jee le ishq mein
Marna hai toh aa mar bhi le ishq mein
Jee le jee le, jee le ishq mein
Marna hai toh, aa mar bhi le ishq mein
Jaate jaate hum in palon ko bhi, saath le jaayenge
Saath le jaayenge,
Baaton batoon mein, jo bani hai woh
Baath le jaayenge, le jaayenge
Umm…
Zara bhulakkad hai dil, yeh bhool jaye agar
Yaad dilana humein, yeh paaniyon ka shaher
Yeh pal na kam na ho, kabhie khatam na ho
Waqt kahin bhi chale
Jee le jee le, jee le ishq mein
Marna hai toh aa mar bhi le ishq mein
Jee le jee le, jee le ishq mein
Marna hai toh, aa mar bhi le ishq mein
Jab sahil pe, hum pahonchange
toh kidhar jaayenge
Apne apne ghar jaayenge yaar,
ho apne ghar jaayenge
Jaayenge
Issi safar mein se hee, naya safar lenge hum
Jahan bhi bolenge tum, wahin uttar lenge hum
Gaali bhi doge toh, gali na chodenge
Aise padenge gale…
Jee le jee le, jee le ishq mein
Marna hai toh aa mar bhi le ishq mein
Jee le jee le, jee le ishq mein
Marna hai toh aa mar bhi le ishq mein
Aa mar bhi le ishq mein, aa mar bhi le ishq mein
Aa mar bhi le ishq mein, aa mar bhi le ishq mein
Jee le
Ishq milwayega,
Jinko jinko bhi, milna hai likha
Ishq milwayega,
Door door se dhoond dhoond ke
Pass le aaye ga
Kahin bhi jaake chuppo, ishq wahin aayega,
Kitna bhi na na karo uttah ke le jaayega
Maano ya na maano, yeh saari hi duniya
Isi ke dum pe chala
Oooo ooooo
Jee le jee le, jee le ishq mein
Marna hai toh aa mar bhi le ishq mein
Jee le jee le, jee le ishq mein
Marna hai toh, aa mar bhi le ishq mein
Jaate jaate hum in palon ko bhi, saath le jaayenge
Saath le jaayenge,
Baaton batoon mein, jo bani hai woh
Baath le jaayenge, le jaayenge
Umm…
Zara bhulakkad hai dil, yeh bhool jaye agar
Yaad dilana humein, yeh paaniyon ka shaher
Yeh pal na kam na ho, kabhie khatam na ho
Waqt kahin bhi chale
Jee le jee le, jee le ishq mein
Marna hai toh aa mar bhi le ishq mein
Jee le jee le, jee le ishq mein
Marna hai toh, aa mar bhi le ishq mein
Jab sahil pe, hum pahonchange
toh kidhar jaayenge
Apne apne ghar jaayenge yaar,
ho apne ghar jaayenge
Jaayenge
Issi safar mein se hee, naya safar lenge hum
Jahan bhi bolenge tum, wahin uttar lenge hum
Gaali bhi doge toh, gali na chodenge
Aise padenge gale…
Jee le jee le, jee le ishq mein
Marna hai toh aa mar bhi le ishq mein
Jee le jee le, jee le ishq mein
Marna hai toh aa mar bhi le ishq mein
Aa mar bhi le ishq mein, aa mar bhi le ishq mein
Aa mar bhi le ishq mein, aa mar bhi le ishq mein
Jee le
Falak tak chal saath mere
Falak tak chal saath mere
Falak tak chal saath chal
Falak tak chal saath mere
Falak tak chal saath chal
Yeh badal ki chaadar
Yeh taaro ke anchal
Mein chup jaye hum, pal do pal
Hooo..oo..
Falak tak chal saath mere
Falak tak chal saath chal
Dheko kahan aa gaye hum sanam saath chalte
Jahan din ki bahon mein rathon ke saaye hai dhalte
Chal woh chowbare dhonde, gin mein chahat ki boonde
Sach kar de sapno ko sabhi
Hooo..
Aankho ko neeche neeche, mein tere peeche peeche
Chal du jo keh de tu abhi
Bahron ke chaat ho, dua oon ka haat ho
Padthe rahe yeh gazal
Hoo..ohh
Falak tak chal saath mere
Falak tak chal saath chal
Dheka nahin mein ne pehle kabhi yeh nazara
Badla huwa sa lage mujhko aalam yeh sara
Suraj ko huyi hai rarat, raaton ko kare shararat
Bheita hai khidki pe teri
Haaannnn
Is baat pe chand bhi bigda, kathra kathra woh pigla
Bhar aaya aankho mein meri
Toh suraj bhuja doon, tujhe mein saja doon
Savera ho tujh se hi kal
Hooo…oo.
Falak tak chal saath mere
Falak tak chal saath chal
Yeh badal ki chaadar
Yeh taaro ke anchal
Mein chup jaye hum, pal do pal
Hooo..oo..
Falak tak chal saath mere
Falak tak chal saath chal
Falak tak chal saath chal
Falak tak chal saath mere
Falak tak chal saath chal
Yeh badal ki chaadar
Yeh taaro ke anchal
Mein chup jaye hum, pal do pal
Hooo..oo..
Falak tak chal saath mere
Falak tak chal saath chal
Dheko kahan aa gaye hum sanam saath chalte
Jahan din ki bahon mein rathon ke saaye hai dhalte
Chal woh chowbare dhonde, gin mein chahat ki boonde
Sach kar de sapno ko sabhi
Hooo..
Aankho ko neeche neeche, mein tere peeche peeche
Chal du jo keh de tu abhi
Bahron ke chaat ho, dua oon ka haat ho
Padthe rahe yeh gazal
Hoo..ohh
Falak tak chal saath mere
Falak tak chal saath chal
Dheka nahin mein ne pehle kabhi yeh nazara
Badla huwa sa lage mujhko aalam yeh sara
Suraj ko huyi hai rarat, raaton ko kare shararat
Bheita hai khidki pe teri
Haaannnn
Is baat pe chand bhi bigda, kathra kathra woh pigla
Bhar aaya aankho mein meri
Toh suraj bhuja doon, tujhe mein saja doon
Savera ho tujh se hi kal
Hooo…oo.
Falak tak chal saath mere
Falak tak chal saath chal
Yeh badal ki chaadar
Yeh taaro ke anchal
Mein chup jaye hum, pal do pal
Hooo..oo..
Falak tak chal saath mere
Falak tak chal saath chal
Tuesday, December 11, 2007
Stand by me my love
Stand by me my love,
As the sun sets behind the hills,
when the wind is blowing hard,
and your heartbeat is growing faster with
every rustle of silk,
stand by me my love,
As you hold my hand and walk the extra mile,
when you hold my breath with a look in your eyes,
Stand by me my love,
As you hold me tight in your arms,
when the fire that glows in front of us,
lingers in your warmth even at dawn,
Stand by me my love,
As the day turns to night,
When I am holding on to your arm as I obliviously lie.
Stand by me my love,
As I trust you with my life,
When today turns to tommorow,
And I share your silver night,
A wind is blowing across the mountains,
it brings with it a frangnance new of a new tommorrow
and a promise of a life for you.
As the sun sets behind the hills,
when the wind is blowing hard,
and your heartbeat is growing faster with
every rustle of silk,
stand by me my love,
As you hold my hand and walk the extra mile,
when you hold my breath with a look in your eyes,
Stand by me my love,
As you hold me tight in your arms,
when the fire that glows in front of us,
lingers in your warmth even at dawn,
Stand by me my love,
As the day turns to night,
When I am holding on to your arm as I obliviously lie.
Stand by me my love,
As I trust you with my life,
When today turns to tommorow,
And I share your silver night,
A wind is blowing across the mountains,
it brings with it a frangnance new of a new tommorrow
and a promise of a life for you.
A death of my own!
A death of my own!
Somewhere in between
am caught in my own web
i am static
am caught in the madness of words
i am chocking
am caught in the lashes of destiny
i am blinding
am caught in the walls of my mind
i am loosing my soul
am caught in the warp of time
i am loosing control
am caught in your mind game
i am bleeding
and this time
I have lost myself to myself
I am a dead soul-
go ahead strangle me to death,
Choke me to death,
Damn it! stab me harder,
Just do me a favour
Make sure i die a painful death
Because somewhere in between...
I cant keep on gasping for breath again and again...
Somewhere in between
am caught in my own web
i am static
am caught in the madness of words
i am chocking
am caught in the lashes of destiny
i am blinding
am caught in the walls of my mind
i am loosing my soul
am caught in the warp of time
i am loosing control
am caught in your mind game
i am bleeding
and this time
I have lost myself to myself
I am a dead soul-
go ahead strangle me to death,
Choke me to death,
Damn it! stab me harder,
Just do me a favour
Make sure i die a painful death
Because somewhere in between...
I cant keep on gasping for breath again and again...
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